Marketing Tip: Repurpose Content; Increase Marketing Success

Repurpose Content

Ah, the life of a Solopreneur…

Do you feel like there aren’t enough hours in the day to properly market your product or service? Do you find it hard to justify the time it takes to manage social media? Are you struggling to nail down ideas for an email marketing campaign? In this issue of the SoloprenLife: Branding for Solopreneurs, I’ll give you a new content tip today on how to repurpose your content to increase your marketing success.

But first, I have a confession to make. I tend to get caught up in my offline life and forget to post or miss article deadlines. I must admit …. I’m embarrassed. In my defense, I tend to code all into the early morning while hustling at my day job; yet I continue to apply all my SoloprenLife knowledge and experience with my clients, I haven’t been sharing it with my online audience. So, I’m going to try really hard to practice what I preach and commit to postingCharlene Brown blogging laptop journal

I must admit …. I’m embarrassed. In my defense, I tend to code all into the early morning while hustling at my day job; yet I continue to apply all my SoloprenLife knowledge and experience with my clients, I haven’t been sharing it with my online audience. So, I’m going to try really hard to practice what I preach and commit to posting to my websites.

In my defense, I tend to code all into the early morning while hustling at my day job; yet I continue to apply all my SoloprenLife knowledge and experience with my clients, I haven’t been sharing it with my online audience. So, I’m going to try really hard to practice what I preach and commit to posting at least twice a month.

Click to Tweet: Content Marketing Tips

Now that I have that off my shoulders, let’s get back to the real issue at hand….

Not Enough Time in the Day

Charlene Brown Woman SolopreneurOne common theme I’ve noticed with start-ups, small business owners and entrepreneurs is there is just not enough time in the day. Between launching a product, staffing employees, filling out paperwork, dealing with accounting and more, I’ve noticed that marketing is usually one of the first areas to feel the effect of not having enough hands on deck. Although it is very important, and in a lot of cases vital to the success of a product or business, marketing takes time, creativity and execution so it’s easy to put it on the back burner. That said, marketing can help make or break a business. Lead generation comes out of marketing and in this day and digital age, there really is no reason to not have some sort of digital marketing plan in place.

Click to Tweet: Making your content count!

With a digital marketing plan, you should:

1. Create a focus or goal for your online marketing;

2. Identify platforms, including social media, paid search, email marketing, etc…on which you want to market your product or service;

3. Outline ideas for content marketing.

Click to Tweet: Learning how to re-use past content to market your business

Who’s Driving?

Your ideas for content marketing will drive your digital media campaign. I repeat, your ideas for content marketing will drive your digital media campaign. The beauty of this digital marketing plan and content marketing brainstorm is that once you have it outlined, you have a roadmap for your marketing and can repurpose your content onto several platforms.

Click to Tweet: Building your reputation through valuable content

After you identify your focus, create a content calendar with blogging ideas (insert blog calendar from me). If you can blog at least once a week, do it. But, if not, try and commit to at least twice a month. Once you have that blog, you can re-purpose it for several uses:

1. Write an article (blog post) for your website using WordPress. Include ‘click to tweet (affiliate link)‘ messages that create instant tweets for your readers, thus instantly promoting your product.

2. Use the blog as the base for your email marketing campaign.

3. Draft a PowerPoint of your blog and share on Slideshare.net.

4. Create an infographic with Canva or Infogr.am about your blog (if possible) and post on Pinterest.

5. Share your blog on your company’s Facebook & LinkedIn page, in groups and on your personal page. Encourage your employees to share the information (from your company’s page).

6. Take snippets from your blog and share on Twitter. Make sure to link back to your article or website.

quality contentClick to Tweet: Repurpose your blog in six easy ways for #contentmarketing.

There are so many other ways to repurpose content to increase marketing success — videos, webinars, speaking opportunities, ebooks and more. Once you get started, you will probably discover even more ways to share your content and market your product. Take note on what works for you and your business and focus on those tactics.

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