If you simply create a hodgepodge of products with no clear direction and without a cohesive brand, you may make a few sales (especially if you work cheap) but you won’t gain a loyal following.
Transparency comes in other forms as well. Struggles with alcoholism, depression, cancer and other health concerns are commonly shared.
Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal.
When you try to reach everyone, rather than narrowing your focus to your truly ideal client, you dilute your message, making it even less likely that those perfect customers will find you.
Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience.
No need to put all your sweat, hopes, dreams, and tears in one broken, tattered basket. Testing out a roadmap is not a cardinal business sin, but sticking to another business’s roadmap and essentially copying their approach can turn out detrimental for you in the end.